Join Us For #IAPWO2016
We are thrilled to present our second annual wedding officiant conference, #IAPWO2016! This online virtual conference features educational presentations by some of the best and brightest in our industry, all geared to help you take your officiant career to the next level.
A professional wedding officiant for nearly 15 years, in 2015 Laura founded the IAPWO with the goal of creating the first professional membership organization dedicated to the promotion and advancement of the wedding officiant profession worldwide. We now have members on six continents and are continuing to grow. This year we are proud to host our second annual IAPWO conference in a web based format so our members will have the opportunity to attend without travel costs! Laura will be the host of the conference and is joined by three awesome presenters:
Successful business owner and award-winning officiant, Bethel Nathan of Ceremonies by Bethel, built and continues to run a thriving wedding business. With more than seven years of experience and over 700 weddings, Bethel focused on not only being great at what she does for her couples, but also on setting up and running her business properly. Now, with Elevate by Bethel, her most recent venture, Bethel enjoys helping others in the wedding and special event industry achieve the same success.
Presentation: Working Harder and Smarter: Growing Your Business
We will focus on 6 key areas in a specific order to make your business more profitable and more enjoyable. You’ll learn:
- Identifying and Targeting Your Ideal Client and Creating Appropriate Messaging
- Understanding and Setting SMART Goals for Your Business and Evaluating Systems and Processes and Determining Options
- Increasing Sales through Specific Marketing Tools and Relationships
Josh Withers is Australia’s most popular wedding officiant, star of the TV show “Married At First Sight”, and renowned wedding blogger and writer. Over the past seven years, Josh and his wife Britt have built a national business around two brands, #marriedbyjosh and The Pop Up Wedding Co. Josh married over 180 couples a year in personal and remarkable wedding ceremonies, and leaves a memorable impression with the 20,000 wedding guests he speaks to each year. Josh brings seven years in the officiant business to the conference, over a decade in commercial breakfast radio and fifteen years in digital content creation.
Presentation: How to Hire a Robot for Your Officiant Business
An introduction into the world of automations, workflows, and artificial intelligence that is easily accessible for your business. You’ll learn:
- Couples Hire You Because You Care About Them and Their Wedding
- In Order to Care For Them, You Need to Automate the Boring and Tedious Parts of Your Business
- By the End of This Session You Should be Able to Automate One Thing, and Be Well On Your Way To Automating Others
Chris Eppards: Indy Wedding Centre, Indianapolis, IN USA
As an Officiant and former Wedding DJ in college, Chris has worked in and around the wedding industry for most of his adult life! Entering his tenth year as an Officiant, he has performed over 600 weddings. He is a former Insurance and Marketing Executive with extensive experience in branding, digital marketing and SEO. Chris started Indy Wedding Centre after leaving the Insurance industry in 2010, applying his marketing skills to build IWC into Indiana’s largest officiant agency. He also founded and is the the current President of the Indiana Association of Wedding Officiants.
Presentation: Helping Local Couples Find You Online!
Struggling to get found online locally? Maybe you only show up on page 8 of Google for “wedding officiant anytown usa”; so how do you get to page 1 instead? This session will focus on simple, DIY methods for boosting your local search rankings, minus a lot of the confusing techie jargon! You’ll learn:
- The “Techie Terms” We Should All Know: SEO, SMM, NAP, SERP’s
- Building Consistent Citations & Backlinks
- DIY Action Steps to Improve Local SERPS
By purchasing a ticket, you will also have access to replay the entire conference later, so if you can’t participate live on 8/9 then you can still get all of the information and won’t miss a thing. Use the link below to sign up, if you have any questions please contact us at email@example.com. We can’t wait to “see” you on August 9th!