Join Us For #IAPWO2018
Presenting our fourth annual wedding officiant conference, #IAPWO2018! This online virtual conference features educational presentations by some of the best and brightest in our field, packed with actionable information and tips to help you take your officiant career to new heights.
Hosted by Laura C. Cannon, IAPWO President
Ceremony Officiants™ | DC Elopements® | The Conscious Entrepreneur
A professional wedding officiant for over 15 years, Laura founded the IAPWO in 2015 with the goal of creating the first professional membership organization dedicated to the promotion and advancement of the wedding officiant profession worldwide. The IAPWO now boasts members on six continents and we are continuing to grow every year.
This year we are proud to host our fourth annual IAPWO conference in an online format so our members will have the opportunity to attend without travel costs! Laura will be the host of the conference and is joined by three outstanding presenters:
Bethel Nathan — San Diego, CA
Ceremonies by Bethel | Elevate by Bethel | IAPWO Vice-President
IAPWO Vice-President Bethel Nathan is a San Diego-based wedding officiant. She launched Ceremonies by Bethel in 2009, finding and enjoying a niche for non-religious and non-traditional couples, and quickly built a strong business and full calendar. In just eight years, Bethel went from a brand-new business to having done over 750 weddings and selling out each year for the past five years, as well as winning key industry awards for every year since her launch.
Combining her background working for both large and small companies, including nine years working for large investments banks around the globe, along with her passion and skillset, plus strong support for marriage equality, Bethel found the right way to build a successful and award-winning business that fit her. And she now enjoys helping others across the country to do the same as a business coach and speaker.
Bethel lives in San Diego with her husband, Jason, and they enjoy traveling and scuba diving in exotic places whenever possible.
PRESENTATION:
Improving Your Customer Journey: Methods to Map and Improve Your Systems and Processes
As we’ve talked about before, the path that you build – and the journey the customer takes on that path – is a very important piece of the overall user experience with your business. Improving their journey can lead to more couples booking you and higher client satisfaction from those couples that do book. You know the why, so let’s dive in together to the how. From this session, you will:
– Learn how to map your customer journey
– Be given ways to improve each phase and customer touch point
– Gain ideas for efficiencies plus time saving apps and software
Tracy Brisson — Savannah, GA
Savannah Custom Weddings and Elopements
Tracy Brisson became a wedding officiant in 2014 and since then, has grown her business to be one of the most popular officiating businesses in the Savannah area, marrying over 1,000 couples and working with a team of partner officiants. Before opening Savannah Custom Weddings & Elopements in 2014, she was a successful speaker in the education, recruitment and career coaching fields, including as a TEDx speaker in 2013. Tracy won an award from ERE, an international recruitment organization, in 2009 for being on the leading edge of using internet and social media marketing in recruitment.
PRESENTATION:
Using Google’s Business Tools to Market Your Wedding Officiant Business
Tracy will share knowledge and experience on successfully using Google to market your wedding officiant business. Topics will include:
– Creating a business page
– How to use posts and photos
– The advantage of Google Reviews
– Talking about your destination
Marie Burns Holzer — San Diego, CA
Let’s Get Married by Marie
PRESENTATION:
Instagram and the #weddingofficiant
Too many officiants are either neglecting Instagram or using it in ways that do not attract their ideal clients. Drawing upon her experience as a social marketer and the ways she was able to get 1-3 couples a month, Marie will review ways officiants can use this visual social media platform to showcase their talents and attract clients that will rave about you. Officiating is such an experiential service, which is why so many officiants struggle with marketing themselves on such a visual platform. But by combining the skills found in guerilla marketing tactics with genuine networking with other vendors, officiants can market themselves effectively and cheaply. She’ll dive into three of Instagram’s best practices, including:
– Types of images that highlight the officiant’s services
– Networking with fellow vendors via tags and hashtags
– How to optimize your business profile for conversion to real bookings
By purchasing a ticket, you will also have access to replay the entire conference later, so if you can’t participate live on 8/8/2018 then you can still get all of the information and won’t miss a thing. Use the registration form below to sign up, if you have any questions please contact us at info@iapwo.org. We can’t wait to “see” you on Wednesday, August 8th!
